ParetoHealth appoints new chief marketing officer

ParetoHealth, an US employer-owned health benefits solution that includes captives, has appointed Christine Lui Chen as chief marketing officer. 

In her new role, she will oversee the company’s marketing, communications, and brand experience. 

“Pareto is committed to bringing the industry’s top talent to support our members and benefit consultants,” said Maeve O’Meara, president of ParetoHealth. “Christine joins us in challenging the status quo and she will be a tremendous asset as we expand our membership and innovate to reduce costs while improving health benefits for the industry.” 

"I'm excited to join the ParetoHealth team’s fight for the greater good,” said Chen. “With our unmatched scale and technology, we’re in a unique position to help millions of small and medium-sized businesses finally gain back control over spiralling healthcare costs.” 

Previously, Chen served as senior vice president of marketing and communications at Hinge Health, a digital musculoskeletal company. Her extensive background includes building new healthcare categories through leadership roles at Johnson & Johnson, Independence Blue Cross, and IMS Health, along with multiple innovative healthcare startups.

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